Execution
Employing strategy to create success.
Once all the fact-finding and soul searching are done and you've established your brand, its voice, and a plan to let the world know, do you have someone in-house to actually carry out the day-to-day plan If your company is large enough, it may support a full-time person to handle the marketing. If not, consider a contracted partner to handle the tasks.
Project Management
Having people for that.
Project management is one of those catch phrases for all that it takes to execute a coordinated effort to get something done. Since no two campaigns are the same, it's difficult to articulate what project management from TS2 would look like, but think about things like recurring e-blasts to customers and prospects; print and digital advertising and analytics; planned press release schedule, distribution, and follow-up; thought leadership opinion pieces; sponsored 'advertorial' content; regular blog composition and posting; outreach events, and trade show participation planning and attendance. Any one of these tasks can overwhelm staff at a small business, we can help with any or all of them either as a special one-time project or as recurring activities.
Special Projects
Innovate to succeed.
Have you ever been sitting around daydreaming about how to better serve your customers or elevate your brand, and you get this really cool idea? Maybe you tell a peer or coworker about it and they look at you like you're crazy because of all the work and planning it would require. Or, maybe you keep it to yourself and never give it a good vetting. We are happy to consult on these kind of ideas and, with total honesty and consideration for your business and your budget, help you find a way to employ the idea in its entirety or as the inspiration for another great but more attainable idea.
Media Buying
Not rocket science.
Depending on the size of your business and the frequency that you place media purchases, this element of your marketing plan can be totally DIY once you learn the ropes a bit. If it's not something you want to take on, we can either take care of it for you, or connect you with a specialist if the scope is beyond our capacity.