Engagement & PR
Advertising in disquise
Public relations encompasses many communication elements: not the least of which are strategic communication, media relations, crisis management, and audience engagement. And, in a nutshell, audience engagement is where customer interaction, consumption, and brand loyalty converge.
Public Relations
It's all about relationships.
Public relations is a broad-reaching element of marketing that focuses on building relationships that create the foundation for other elements of marketing. The type of business you operate will help inform where you direct your public relations efforts to get the most benefit.
Engagement
Building and nourishing relationships.
If you have friends and family that you care about,, you are probably already employing engagement tactics in your personal life; birthday greetings, check-in calls, emails and social media messages, you get the picture. Since you already know how to foster engagement on a personal level, doing it professionally, won't be difficult -- at least not in theory. In practice, you'll need to consider your audience and your brand voice to inform and execute an engagement strategy.
Event Planning
Soft sell high impact
Hosting, participating in and sponsoring community, industry, and civic events can have a huge impact on your business and how you're recognized by you customers and your industry peers.